Mentioned O2O, recently Liu Kuang just in micro-letter friends circle released of a article for Baidu World Assembly of comments raised has friends are of have points praise, I in comments in the such wrote: "sing failure O2O of culprit is United States capitalists, they first cut empty China stock, and suppressed China Internet company, then manufacturing opinion sing failure China of O2O, attempts to damage Li keqiang Prime Minister proposed of Internet + economic strategy, I believes as long as Baidu and China tens of thousands of of entrepreneurs down-to-earth do connection people and service, But fascination with capital, China will be able to achieve in the era of Internet + beyond the United States. "
Sanrenchenghu, gossip is a fearful thing! ' United States capitalists do best is to shape public opinion, guide the large number of Chinese Internet users has no. Thus, O2O winters on the rumors, and on China's Internet investment market a large number of United States investment House and even external threatened: "without O2O venture projects. "They shall not see the Chinese O2O hot, shall not see Internet in China than the United States is strong, and has told the world that:" China's Internet is always trying to imitate United States, copy the United States. "
In fact, mobile Internet, smart, prevalence data of the new information age, Internet technology companies, such as Huawei, Baidu in China, led by technological innovation has made significant strides forward leap, a unit of catch up with the United States Internet company's momentum. Currently, O2O in the United States market suffered contumely, originator of buying Groupon market value is from $ 15 billion in the peak falls is now $ 2.7 billion (as of September 10); the opposite, O2O has worked feverishly to emerge out of China, such as drops quickly, the United States Mission, the glutinous rice as well as numerous vertical O2O Baidu started to rise.
O2O platform entrances, and Liu Kuang says maps, smart + voice, search, buy, micro-O2O letters will become the future one of the largest entrance to the five platforms, and predicted that smart + voice most likely will become the O2O Super Portal, also predicted Baidu's future will be using smart + voice to connect people and services. Sure enough, Baidu's "secret" appearance confirms my earlier speculation.
Why Smart + voice will be the ultimate O2O direction?
The arrival of the mobile Internet, creating a comprehensive upgrade and transformation of traditional businesses, especially service industry the best opportunities, both BAT's big three are numerous startups, they all have a dream O2O platform. So, why Liu Kuang insisted + intelligent voice will be the ultimate O2O direction?
1, and mobile Internet times, life service variety, even up to 3600 line, if each a vertical subdivision field are has a APP, so each a a phone user not is to put phone loaded full various O2O service of APP? from user consumption of angle view, they eager need a platform can meet himself of all life service needs, and intelligent + voice connection all life service is just can meet consumers of diversification needs.
2, the app to become boss of mobile social networking, not QQ, has a good description of the characteristics of the mobile Internet. Used QQ are accustomed to typing on the PC side, the mobile Internet is still maintain that habit. And the micro-jump directly voice conversations, caught by the success that the phone's features, which means voice compared to the text more suitable for mobile features.
3, O2O service platform on the market today are also very much, but is needed by searching and then go to one the filter to choose the most wanted and most suitable service. This way greatly wastes time on the one hand, on the other hand is also very convenient to operate. + Intelligent voice call using voice entirely, and semantic analysis, intelligent push services users want, greatly enhance the efficiency in service delivery, and more suitable for mobile use.
4, smart relies on data, it can be on the user's voice calling service frequency, timing, characteristics, and all are recorded, which provides services to the users of the future to be able to accumulate data base. Through this data, the platform would be more clear what might need to know when the user service, users are more accurate and intelligent services push, true wisdom in life.
Emboldened secret O2O Super the entrance of what?
And in this time the Baidu World Conference, Robin Li said Baidu plans to "secret" platform open to the Web APP, the "secret" like search box, search engines, in order to "secret" one who can connect with service entrance, O2O entrance. This shows that Baidu was intended to cause O2O super secret entrance, then Baidu's position?
We first from technology of angle view, everyone are know, Baidu has been yilai are in for intelligent and voice aspects of technology research, its in artificial intelligence, and more die interactive, and natural language understanding, and big data, technology has in industry top level, more die interactive, and semantic understanding has widely application Yu Baidu the big products, as Baidu general figure, and phone Baidu, and Baidu outside sold,.
From b end of businesses service view, Baidu of proprietary Department Baidu glutinous rice has and countless of various life service businesses reached has cooperation, and Baidu outside sold is has access has many sent outside sold of catering businesses resources, and and to where is collection has hotel, and tickets, and tourism, many service class resources; Baidu of ecological Department also has and various vertical service platform reached has strategy cooperation, such as door chef, and door massage, and generation driving O2O,. Huge b-end business resources connecting the two Nations will become O2O central pillar.
Terms imported from the traffic, Baidu secret currently has access to the PC and mobile phone company, will in the future access to Baidu maps Baidu glutinous rice and other products. Platform once the two Nations in future after the open to the whole NET APP, secrets become the new Super-Jumbo possibilities of mobile Internet is very big.
Judging from the c-Terminal user data through Baidu, glutinous rice, cell phone data accumulated a large number of users such as Baidu search services, secret service already has a large user database resource consumption. Take advantage of this huge accumulation of user data, Peru will be able to use more powerful intelligent data analysis to provide users with better service.
However, from a user experience perspective, and currently Secretaries where there are still needed to improve user experience, quality of user experience is essential, if this cannot be done, O2O has no way of talking. The other hand, the secret has just been published, many users are not accustomed to use a secret call service, user habits and there is still a need for some time.
Intelligent voice connect set off the two Nations involving O2O battle
Secret comes overnight maxed out the circle of friends, it also highlights the Baidu snatch trillion-O2O marketing a huge ambition. O2O as a BAT in the next decade the big three compete for the main battlefield of this appeared clearly intended to help the two nations of + intelligent voice to further consolidate O2O bazhe Baidu status. However, Liu Kuang believed that secret appeared in yet another layer of meaning, that is, contain Google food China O2O marketing. But at the same time, Peru's high profile appearance will be at Google, Ali as well as Tencent's back, a new smart + voice connection O2O battle.
Sooner or later, Google returned to China, would end up with Baidu rival O2O
As we all know, time was buzzing the front, Google to use Google Play return to the Chinese market. Google to leave the Chinese market, there have been two major regret: the first is to quit the huge Chinese market, the second is to defeat at the hands of Baidu. Lost search engine Baidu in the Chinese market, is most embarrassing thing for Google in the global search market, Google's biggest pain.
O2O for Google, equally critical, O2O is the future status of mobile Internet, Google will be able to keep the King key. So today you'll find a Google search or Google maps or starts to learn from Baidu, O2O layout around.
From this year began, Google first attempts to put pipeline workers and electrical sent to user home surface, then Google and acquisition has United States focused Yu part-time local service of domestic O2O originator Homejoy; Qian soon Google map and suddenly increased has "near recommended restaurant" of function; and recently Google and foreign confirmed will will in years online health fresh grocery O2O service, more is directly foreign show has Google to full transformation O2O of strategy. Thus, Google the O2O distribution has begun full flowering, and China as the world's largest and most fervent O2O marketing, Google can give up? I see Google take Google Play return to the China market is fake, targeting the O2O marketing in China is true.
In last year's Google I/O Developer Conference, Google launched a Google Now intelligent voice Assistant, but Google Now but collect the user phone calendar, mail, location information, user habits and preferences, then the initiative to push relevant and valuable information to the user. The O2O distribution strategy from Google, Liu Kuang think Google Now launched Connect service is only a matter of time, it will also in the future will compete with secret intelligence + voice connection services market.
Second, in the face of secret solo, Ali Tencent can ignore?
Launched in secret this time, Rob stole, O2O area has always fought against Baidu Tencent PlayDay Ali certainly will not sit idly by and do nothing. So, Tencent and Ali will be how to counter the secret?
From the technical point of view, now Ali in intelligent voice search technology still cannot catch up with Baidu's pace, but did not rule out Ali not resorting to force against Baidu. Earlier, Ali investment Twitter had little ice reached a strategic cooperation with Microsoft, spurred on by this time in secret, did not rule out Ali Ali, small ice intelligent voice to connect with Microsoft Live service possibilities.
But for the company, after due to threat of Microsoft's small ice, app has quietly set up a special Department in the field of research and development of artificial intelligence voice, and Tencent will be introduced voice Assistant in the Department of "small". But the app there is no external launch micro-, this shows that the technology is not yet mature. After the company announced the news that future small micro will access the public, purse, shopping, and other services, micro-O2O closed-loop. Believe the secret of advance appearance also will accelerate the small on-line time, BAT around the intelligent voice services + life of three wars is begun. Ruyi group precision ambush before the soaring
From above analysis we can see, intelligent + voice for O2O of importance, degrees secret this times ahead of layout intelligent voice + life service is has may will led full industry from "subsidies burn money mode of O2O" to "intelligent technology of O2O mode" change, Ali Tencent of counter and Google of returned China, will will let this field intelligent voice + life service of O2O war more wonderful.
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