Samsung Huawei is not only the cottage master master or high tech fortress

　　Samsung's rise from the Galaxy s in the Smartphone market. The launch in 2010 of the Android mobile phone has a powerful hardware configuration, and is very similar to the iPhone. "Highlight the hardware configuration + copy Apple", such a strategy is being repeated by Huawei. However, Huawei's mock objects not only Apple, but around all equipment manufacturers. Meanwhile, Huawei is also exploring a variety of ways, efforts is oversaturated Android phone market differentiation.

　　Huawei at this year's Consumer Electronics Show in Berlin (IFA) showed a 5.5-inch Mate s. What is the iPhone's signature features? this is Force Touch pressure-sensing technology, using this technology you can complete the weighing and other interesting features. This feature has been adopted by Apple Watch watch and new MacBook. Market rumours that Apple's next generation iPhone will be released this week will also integrate this feature. Huawei to Rob before the iPhone, rumors that have not yet become reality the first to mimic this functionality.

　　On the IFA last year, Huawei has done. At that time, Huawei has launched a limited edition Ascend P7 Sapphire the Sapphire screen, and almost all of them think, iPhone 6 Sapphire will be adopted. This rumor is not true on the iPhone 6, Huawei has produced only a small Sapphire screen mobile phone. However, Huawei's engineering prowess has proved this. Previously, only similar luxury brand Vertu is capable of producing extremely difficult, costly screen. Huawei is not only the cottage master, master or high-tech fortress.

　　If you have used HTC One series molding aluminum shell mobile phone, Huawei's Mate s will give you a very familiar feeling. Both chamfered edges and slightly curved back of the shell, is embedded in the smooth metal of plastic materials, are very similar to the HTC One Mate s series. Even the shape of the camera and slightly raised and HTC One launched in March this year as the M9. However, in the process of imitation, Huawei has adopted a very clever thing: the power button the phone does not imitate the M9 strange design, design is also different from the HTC BoomSound Horn and trumpet.

　　

　　Mate s frontal design is better than the HTC products, the design emphasizes simplicity. This is Huawei's way: reference only proven and approved parts. Sony's Xperia product line shows that the angled rectangle design is welcomed by mobile phone users, but the Aspire series mimics the design of the Sony OmniBalance. On the software side, Huawei has tried a number of bold gestures design, but the company still wants to imitate market leaders. Smart Home horizontal markets staged capital

　　Mate s motion gestures directly imitate Samsung and HTC phones. In addition, it also perfectly mimics the design of Apple's Spotlight search feature in iOS. Mate s, on the home page slide down the screen to activate the search function, this design is entirely consistent with the iPhone. In addition, even Mate s design is similar to the box with earphones Apple.

　　

　　When Huawei risks to develop new technologies, such as the Force when you Touch, the company always starts at the smaller scale attempts. S only Mate with Force version of the Touch function is part of the market, and these are mostly not been targeted by Apple's legal department immediately on the market. Therefore, even if the function fails to create additional sales, Huawei can also bear the corresponding costs. However, because so much keep up with Apple's pace Mate s has caught the industry's attention and discussion. Even if you don't buy Force Touch Mate s, but because the technology mimics the Apple, so you will know this very well.

　　For this strategy, Samsung is better at than others: the market leader is a good way to attract attention. If you just came out with the price appropriate, technology, attractive products, such products can translate into better sales.

　　It is making the market enthusiasm, and merged with the company in the market saw good ideas. Huawei launched is technically a very powerful device. Therefore, Huawei has become the world's third-largest think tank expert manufacturers was not a fluke. The company aggregates the best ideas, and rolled out lower-priced products. Huawei had the capital to do so, only to be met by project development costs. Innovative ideas are there, waiting to be used. It may not be fair, but they're very effective.