Japan original goods why comeback

Consumers in China to Japan shopping purchases at the same time, many made in China are exported to Japan products into Japan manufacture exported to China. Electric is Japan strengths of industry, but many Japan China home appliance brand for many years ago, after finding low-cost, upstream and downstream market and supporting the full advantages of their production to China, while some products come back to Japan. However, this year a growing number of Japan a shift in household electrical appliance enterprises, began to aggressively sold to China national production of household electrical appliances.

Panasonic 22 years ago, has set up the world's most important air conditioner production base in Guangzhou, Japan market sales of Panasonic air conditioners also have 80% from here. Here every year will launch a new air conditioning products manufactured for the Chinese market, but next year they would push air conditioning new products into the China market from Japan original products at home. Shankouchangyan, General Manager of Guangzhou Matsushita air conditioner, these prices at least 20,000 of the original air conditioning will be welcomed by Chinese consumers.

Like Panasonic air conditioner that is not the case, another from Japan of kitchen appliance brands within the forest are also doing this planning. Forest 23 years ago entered the Chinese market in the form of a joint venture with the Shanghai gas group, the production base has been located in Shanghai, the main gas water heater. But Shanghai is the forest Minister of marketing to the Beijing Youth daily reporter Wang Yanhong, they will launch in the Chinese market for the first time this year gas cookers will also introduce Japan original product rather than in Shanghai. It is reported that this features small oven cookers will sell 5000 Yuan, China now average around 1500 Yuan cookers on the market much higher, but Wang Yanhong, said they were confident about the market. OK Exam marking done by the artificial

Products, such as air conditioning, gas stove, China has become the world's largest producer, even in home appliance power Japan, Chinese-made home appliances also occupies an important position. But why the original foreign electrical appliances will be back? More than one Japan head of household electrical appliance enterprises said, prompting them to make the change because Chinese consumers are more like high-quality imported products, from large bag bargains overseas Chinese tourists can see. In addition, the high-end consumer and the sharp depreciation of the yen, China also brought the price gap narrowed considerably, this is Japan enterprises to domestic products sold at home and an important reason. "Ten years ago, Japan the cooker price is equivalent to up to more than 15,000 yuan per unit", Shanghai Marketing Department Minister Wang Yanhong Lin said, when Japan original gas into China market is almost impossible!

For a long time, China has become the world's largest home appliance manufacturer, home appliance power before Japan give an impression the demise of shrinking output. But, in fact, abandoned scale take high-end route is Japan household electrical appliance enterprises have no cost advantage under the new strategy. Excessive pursuit of long-term price strength, Chinese household electrical appliance enterprises form a lack of quality, when Chinese consumers started to pay attention to product quality, only to discover that these products have been unable to meet demand, which triggered a resurgence of original appliances in objective terms.