Monday, November 2, 2015

Why Siri is female

Why Siri is female?

Wired

Siri and Cortana Sound Like Ladies Because of **ism

  Siri asked, "are you female? "A try. She'll tell you, "I'm asexual. "Or say," and cactus, or like some fish. 」 Science and technology post cat double 11 exposed

  Amazon's Alexa, Microsoft's Cortana, Samsung Google Now is the same. But does it sound not just women?

  Cultural level, we assume that they are women, not consciously use the female pronoun to describe them. In old Norse, Siri was translated into "guided the beautiful women of victory."

  The world has become more feminine. These sound system lies not only in phones, also appeared on many technology products. Recently listed the new Apple TV. Nest of smoke detector interface embedded in the female voice. Westerners talk about gender equality issues in many areas, why technology is so feminine?

  Very easy reason is that programmers or engineers were mostly male. They may also be under the influence of artificial intelligence like Her movies. But the main reason is the impact of such practices on the business. People tend to trust a woman's voice. Whether brand managers and product designers, we need to design sound of would like to enable as many people to accept.

  Information and computer science, Indiana University Professor Karl MacDorman and some of his colleagues have done an experiment, demos of different sexes to play it to people of different sexes. Results showed that people react to the female voice to be more active.

  Companies will naturally choose to reach more female voices of the people. But not all voices are available, it requires a gene associated with your brand. Nuance Communications Vice President Greg Pal is the object of many of the corporate consulting. He has a database of more than 100 kinds of sound licensed to others for use. He said some brands do choose men sound like Domino's Pizza's Assistant Dom-the Sunday watching the men feel very efficient when ordering. But most brands still choose girls.

  The best user interface is designed to let you focus on its own. Pal believes that if you pay attention to differences in sound, from its actual place of distract. For example, from the American English men, British English would make them disturbed. People focus on the content itself, sounds just as background. This works best.

  Short term, the female voice is more common. Professor of communication at Stanford University, people tend to think that women's voices are helping them solve a problem, and male voices like instructing them what to do. We want technology to help us, but wanted to be his own master, also liked female voice.

  But switched two ways for men and women, is not as easy as changing channels. Because of the way men and women talk there is an obvious difference. Women prefer to say "I, we" men prefer to use numbers. If female voice speech followed the men, it will be very strange.

  With advances in artificial intelligence and cloud storage, of course, the sound will become more and more diverse, you can find your very own voice.

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