On July 10, sea-CIO, Sea Sea Technology CEO Shi Qi O2O 201.5 billion state industry Summit public lecture, he exposed the sea in his speech about O2O in practice mode cheats of raising service standards, and the sea through the membership to enhance the user's service, to reach the people plan.
Eulogizing the ambitious dream of science and
Sea-CIO, Sea Sea Technology CEO Shi Qi
On a membership system, a unique understanding of sea. Shi Qi said: "General registration, membership card, integral, gifts, discounts, harassment 6 steps, this is in fact a lazy political system, the service didn't have much promotion, increase user stickiness isn't very strong, but also for young people after the appeal is very weak. "
Shi Qi, with respect, it is for these reasons, sea developed more than 20 years before the Member system, and begin to use the membership system is to obtain detailed behavior, record, use the customer's data. Sea-launched a membership from July 2014, to 11 months has accumulated more than 4 million active members, 2.6 million public account fans. "We recognize the members want better service, history presents past its members, meet people. Everyone can be changed according to personal taste pot, marking the bottom of spiciness is appropriate. "
In addition, Shi Qi pointed out, catering and services, mainstream model of O2O marketing and drainage before a linear flow on to the offline store, but now more and more shops businesses aware, simple drainage services without substantive change.
"The sea was good service, fast, accurate, personalized, three requirements for service. After you have your mobile Internet, hoping to do better than three. "Shi Qi said that sea users no matter what from the entrance, the same services will have the same experience.
Shi Qi introduced, catering trade, users from the entry in line, on the line, ordering, payment, delivery, e-commerce, seven or eight services and become a member. The most important is to protect the user experience no matter which channel has the same, otherwise the user will feel confused.
Shi Qi ordering are listed the three most common scenarios: the first is not to store, mobile ordering APP users if the website may be used in an Office or home meal; if a user has come to the shop, shake it by using the letter you can order food. "Has has these different scene of distinguish Hou, we on can for user provides more personalized of service: for example user also didn't to shop of when can view stores of panorama figure; scheduled success Hou, can with voice for points meal, can select seat in what location, and cold dishes needed not need first fine personalized service; set meal zhihou can for user navigation, for user guide last 100 meters of away; user to shop zhihou in waiting for of when, also will for user provides many rich of entertainment and service. "
"This flexible service in many food stores do less because they just eat dinner. In fact, eating is a social thing, so the sea will also focus on the social property. "Shi Qi introduces sea social attributes can be introduced in the future a lot of photo wall, but will also develop a platform, this platform can be made available to other restaurants use.
It is understood that the meeting hosted by the billion State power network, network coordinator. Theme of the Conference "change, State" 2015 O2O industry trends, retail trade, services, brands, cross-border e-commerce, mobile e-commerce and other fields, facing restructuring, to reconnect, the business model is being deconstructed, ecology push back problems such as, made torture.
Organizers billion State power network, respectively, the General Assembly from the "ecological restoration", "business change", "change of scene", "best practice" starting with four plates, on how to break the O2O old patterns, from revolutionary remodeling retail channels at the end, one inch by inch and how entrepreneurs Foundation of leveraged transactions, together with reading O2O new patterns in the future.
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