New entrants to tourism business, the first thing you have to understand consumer behavior and demand
According to Taiwan in 2013, Google said: 88% of the Taiwan people will be in Web inquiries before you travel, and Taiwan travel-related searches for years of high-speed growth 50% growth, average 0.04 seconds, someone in the Google search for travel-related information; amount of tourist information search on a mobile phone, annual growth rate is as high as 160%.
After reading the above data, think again whether you yourself are used the same way as tourist information are you looking for? While gathering information and developing tourism is mainly based on using a table version of the page, but with the surge in Mobile Search, more and more, products must have Mobile Web version, or at least make it RWD (response-Responsive Web design Web Design), there is no need to make APP, it depends on the characteristics of the product and whether it is convenient for consumers to use.
Addition abroad groups tourism and free line of proportion has came to has 6:4, and in cheap Aviation of prevailed and set room website of offers constantly, free line of proportion must also will again continued of increased, but this is not representative yihou on no tour has, and will participate in tour also not age of relationship, this also is returned to consumers of needs surface view, if Wedding couples degrees honeymoon didn't want to to fuck annoying trip of thing, that on will select travel agency of honeymoon mission, If a young couple with young children and with parents to a family tour, I think they should also choose tours?
Research and thinking of the next eight tourism innovation trend
Trend. Consumers independent travel planning era
Now as long as in Google Shang scored tourism destination key word, on will has a heap of tribal grid articles and the lazy people package for you enjoy, more see several probably also can put together out a also OK of trip, also contains has which will play private attractions, and will eat food and the will buy of things, addition accommodation of part also rarely will again pick star hotel, instead will Shang Airbnb to find for himself of room. Will have a wider variety of travel components products available to consumers on their own to assemble and planning.
Trends II. More tourism economic services
Most consolidation traveling economy at present is Airbnb and Uber, but there are many more services over the Internet platform will idle resources for Exchange and sale in mainland China has been developing into a stranger's House for dinner "private kitchen" platform, provide your own tables and culinary delights travelers passing through or reservation sharing users can share costs.
If you in abroad temporary wants to riding cycling, and surf or ski, as long as Shang Spinlister on can easily loan to, addition paid please in to people with you to play of destination guide service also has has several company has in development in the, city of pocket to accompany currently first with micro-letter platform operating Japan a national, consumers daily spent 50 Yuan on can get 9 hours of advisory polling service.
Trend. Customized and segmented requirements of increasingly high
Guest business of tourism yiqian are is has a mission of 10 a people above, travel agency can in accordance with consumers of needs to planning trip content, now City tourism website appeared a "custom travel", no number limit, has exclusive of travel custom Division for you for professional of planning service, let you completely without annoying brain free line of prior prepared, no II of Brigade is this service of representative.
Focus is the concept of a variety of professional topics-tourism packages, like bike tours, ski tours or silver family tourism, their itineraries are specifically designed for these groups of consumers, as long as can be done in the specific areas the most professionals have a chance to eat most of the market.
Four trends. More and more demand for tourism commodities
20 years ago if you asked travel agents to help you book a hotel in Taipei, the travel agency won't talk to you, but please call us to order your own, because travel agents not profitable and vexing, but rise year 2000 Internet travel agencies, booking hotel is already a few keys can be completed, which also boosted the overall Taiwan free culture.
Now also of status to has, if in Qian a two years, if you wants to set a Zhang abroad amusement park or Opera of tickets, is wants to find travel agency to buy words, also of also not too huili you, but now you can Shang KKday such of tourism website to purchase destination tourism commodity, from a Zhang tickets to take helicopter experience are can in starting Qian reservation to, this let you in planning free line of trip Shi more simple and the rich, in Taiwan play also can Shang Niceday to found some is interesting of experience activities. So the destination platform will allow free travel planning more convenient and meals and shopping destinations will be the greatest needs.
Trends for five. There is a more immediate reservation and payment mode Wang Feng all on the way out the man to push in
Groups tourism in network road full card paid of proportion not high (future also not variable high), after all products content complex and amount high, consumers hope more asked more compared Hou of paid way on will is fax card or to company payment, and tickets, and train votes, and tickets, and hotel and the destination tourism commodity, simple of tourism components, purchase of way will increasingly rates and convenient, from action end paid of proportion also will increasingly high, addition including electronic wallet, and network Bank, and PayPal and Bitcoin (bit currency )。
Trends for six. Want in the real integration of tourism experience
Experience in to life has became tourism of a way and attitude, cursory dip soy sauce type of tourism has was new consumers by spit, in Taiwan can found has increasingly more of rural health experience live or exploration Aboriginal culture of tourism, as paddy in of table plans,, to Korea wants to participate in K-POP brokers company of artists training courses, or in Thailand local learn zuotai type cuisine and the in Japan trained became one Ninja and so on of experience, these will will is future tourism of main purpose one of.
Trends for seven. Travel coupons coupon coupons and set product pipeline open
Past in Brigade exhibition Shi are can buy to offers of hotel accommodation coupons or food coupons, but on but travel agency of tourism coupons delay not open, past considerations of reasons is tourism products of complexity and changes sex high, also has repair method specification, of supporting measures not clear, but now for should tourism service increasingly diversified, sightseeing Council and related tourism association is Institute intends stage and the has conditions type of open Brigade industry issued tourism coupons, fast have words this year end of should on will road, zhihou also not excluded let third party non-travel industry who to issued , This will inevitably lead to intra-industry impact, but for travel tourism new wants to sell packaged goods and do not need to set up a travel agency was quite favourable. Open travel coupons for more detailed information, see the tour @ 35th issue of World magazine.
Trends for eight. Action-end technological developments will affect the way you use planned to tour
Several of these trends show that destination tourism commodities will be when planning travel, consumers play an important role in the future, tourism and destination and experience activities in the local area is highly fragmented market, new travel must end in the technology and service efforts have a chance to consolidate and enter the market.
According to Euromonitor, destination services, shopping and dining sales of the largest, fastest growing shopping is expected over the next five years, compounded annual growth rate will reach 9%, from 2014, TripAdvisor bought LaFourchette and Priceline acquired OpenTable can be seen in large travel sites have begun to layout.
OTA will become in the near future MTA (travel agent), consumers need is through a mobile device to buy tickets, booking hotels, mobile phones pay for tickets and experience activities, booking of restaurants, as well as on the phone show coupons for shopping and tourism traveled all over the world.
Finally out from five cycles of the tourism products and services
What services you want to provide to users? such as how to create a tourism atmosphere to trigger the user travel intentions and share? or to provide a more convenient travel information gathering tools? can also be done using content marketing and community business guide? better to trip offline? can easily complete records after leaving memories and share with friends?
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