For many China-made wearable devices, best game no one played seems an insurmountable divide, but there is a wearable products are almost snapped, it's wearable device for children.
Wearable concept in the country scrambled well, homogenization, chicken has become a Chinese-made wearable product defects. But children may wear manufacturers developed a security covered up many of the shortcomings of the product itself, ignited the huge demand for wearable products for children. These products are really just need to use the security rely on marketing, do we need to calm down and think about it.
Behind the crazy, child safety a selling point
Children's wearable products, watches is undoubtedly the most representative products of 360 children, full listing in October, had sold no less than 200,000, only peers away from the numbers. But whether it was 360 children watch or other products, the main selling point is security.
Greatest feature of this product is to seize parents ' pain points, up to millions of children around the world each year are abducted and trafficked many children suffered various injuries and more hundreds of millions. Especially in too many only children of China, children's safety has become one of the most important issue. With 360 children watch, for example, is not like an ordinary application of wearable devices that have a lot of fancy, all functions are focused on security issues, locate and alert to protect the child's safety, low-e no stimulus to ensure the safety of the product itself. But these are enough for parents.
No data, no connection, attraction of perfectly safe in combination with excellent copywriting, many parents want to take this more insurance for their children, resulting in children's wearable device snapped. Into artificial intelligence 20 bullet
The technology is immature, nearly half of publicity is assumed
Security is the main selling point of children's wearable products, but is also in urgent need of solving technology pain points. While locating, tracking, alarm techniques are so common, but accuracy does not go on, everything is false advertising.
From the user's reaction, even if it was started as a security 360, still an unsatisfactory accuracy. Indoor location problem has not been effectively addressed, errors of GPS indoors cannot meet the requirement of child safety, WiFi base station positioning error greater technological immaturity that makes the business of publicity in practical applications it is difficult to convince. It cannot be denied that some vendors employ multiple positioning model, supplemented by recording, one-touch features such as alarm, partly to avoid the defects of positioning accuracy. But parents at the time of purchase, advocacy by manufacturers of safety still needs to be considered.
Both wearable and the link, once the product has left the children, safety also meaningless. Children's wearable device can only guarantee the safety of children in the State of nature, once the human factors involved in the consequences are not good. From a number of product publicity, parents ' mobile phones to children wearing the device has an absolute controller if communication between parents and children was cracked, but increases the child's risk level, but on the product itself at the service of security, hardly any manufacturers mentioned. Technology is not mature or flawed, all the publicity is just assumptions.
Patterns, speculation or innovation?
Fashion and technology cooperation not only to build the field of wearable luxury, has also created many "exotic" children's wearable products. In addition to watches, clothes, shoes, thermometers, baby carriages and so on almost daily supplies and children are labeled as an intelligent device of the title. From the functional point of view, speculative rather than innovation.
If you feel that children watch too old-fashioned, with positioning function of shoes, hats, jackets to meet your individual needs, many children's apparel manufacturers have begun a "wearable" tour. These product features that are children's watches feature, just more subtle, but accuracy, security, availability, and greatly reduced. Smart products for children's toys are more refined, is nothing more than ordinary toys include a GPS chip, temperature sensor, gravity sensor, that sort of thing, then position and mobile phone connected via Bluetooth in order to achieve, temperature measurement and other functions. Product has a new selling point, but also not much need.
Technology is a meat, bones, it was soup. Children's wearable device the fiery, are sure to attract a lot of speculators, to divide the children a slice of the market, is also spelled traditional manufacturers and entrepreneurs.
Return reason, children should face up to the wearable device
View children's wearable product not high prices, many parents are willing to try on their kids. From infants to teenagers, wearable device of everything, but at the time of early adopters, should be more rational to think kids need these smart devices.
If the wearable device children shortened the distance with their parents than the children and the parents ' cell phones even in one. Now children are already working closely with the digital link together, parents spend a lot of time on their smart phones. But now, parents have hopes that electronic equipment, not himself observed, it's a way to take care of the children. In the data security cannot be guaranteed, data accuracy disputed cases, excessive reliance on children's wearable device probably more harm than good.
Even the main safe children's wearable product is a monitoring tool, parents trust the electronic devices also should take the time to care for children. For vendors in promoting more products as personal communication links and tools, too much emphasis on technology will only backfire.
Children's greatest asset as a wearable device market, few people have a good attitude, but the children's wear market development should also be rationalized not only meet the needs of parents should be more in line with the needs of children, never let the children become the subjects of science and technology.
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