The oddest soccer story of the week doubtlessly goes to AC Milan for its joint venture with Sanrio, the Japanese company in the rear of the popular cartoon character hello kitty iPhone cases.
Good statement on Milan's website, already have teamed up to create "an exclusive co-branding project, " which will feature, many other things, "sports clothing line and coverings for all female fans. "
Typically partnership is, according to the club, "aimed at the club's female fans different. "
"Together, the two parties will have a new collection which will be launched mid-April at the San Siro. Hello Cat will also be pitch-side for the occasion. "
Paolo Casarini, Licensing Director in order for Sanrio, from the official Milan online:
"I am very satisfied with regarding collaboration. The idea to associate women soul to a top level mans sport came a while ago with DISPLACEMENT CURRENT Milan. Today, and with lots of gal fans in the sport, the new accumulation has a natural target. A physical games clothing line and accessories to female fans will be launched such as next September. "
Milan devotees will be thrilled that this is the concentrate of the Milan's leaders, as they watch their beloved membership, having been driven into its current financial meltdown, languish in eighth place in Progresión A, a staggering 14 points have a scenic Champions League places.
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