On March 20, 2015, HTC announced that co-founder and Chairman Cher Wang will be on hand to act as CEO, the original HTC certified bankers (CEO), Peter Chou, will focus on the future of HTC product and technology research and development. For the news, NetEase science and technology take a clever name, Peter Chou stepped down of military order life-activity, giving a feeling of a horse named Lady left BMW, as if from the time they all will be well, HTC has a bright future. Really like this?
No. Paul Frank iPhone 6 cases Paul Frank case
Why not? From HTC this fall about.
HTC got to today, analysis of many, is basically Apple's patent life plus Samsung unscrupulous and thick, some have no taste, I think these are external factors, rather than the root causes. After the root cause is that HTC abandoned machines ocean strategy, focus on the flagship strategy did not succeed. Android is different from Apple, companies covering at least two markets, or high end or low end, what is more, such as Samsung, include the entire market, high, medium and low take-all. In that case, the flagship machine is very important. As the flagship machine is the façade of a manufacturer, its success can have a far-reaching influence, effectively makes shipments of other products in the market. The new HTC one (M7), to today's flagship machine M9,HTC cannot be said to fail, but also untold success.
The M7. M7 appeared surprised when countless eyes, the media generally praised, consumers such as deer collisions, HTC a new rising seems to be just around the corner. At or around this time, the question arises, the M7 shipments can not meet the market. Maybe HTC didn't think the reaction of the market would be so warm, maybe the case processing was really hard, yield is the do not go on, perhaps for other reasons, M7 in short supply anyway. Which is a good thing. Then, things would be a little unexpected. M7 Quick cooling. Full metal jacket pulling off the aura of a little, become less mysterious. This, among other reasons (the shadow is not a Samsung I don't judge. On October 27, 2013, Korea Samsung Electronics Taiwan branches arising out of the use of "astroturfing" means to discredit the HTC Smartphone rivals Taiwan Fair Trade Commission fine of NT $ 10 million, about £ 212,000/US $ 340,000), and the reason why HTC. Cameras, for example. I don't understand, one shouldering the task of revitalizing the core flagship product uses UltraPixels technology 4 million pixel camera. If we said that the technology to fully crush prevalent at 12 million, so needless to say, the problem is, it could not crush. In low light conditions, it has better image quality, more a cut above, but plenty of light when it is seriously lacking is nothing like. Originally, each have their merits and is not a problem, when good and bad coexist, full in the mouth, convincing consumers can. The question then comes, business is difficult to use one or two words to explain to consumers why UltraPixels 4 million pixels. One or two sentences to say things out is very important. Sequoia Capital to seek entrepreneurs with a threshold of an essential: words clearly do their own thing. Although VC and sales are in fact two areas, but simplicity is across fields, is one of the basic human pursuit. Ordinary people like the simplistic lines. Then, the Galaxy S4 turned out, Samsung wave after wave of big marketing, consumers choose S4.
For the time being, HTC also did a growing Mainland consumer things, M7 licensed quality can't compare with parallel imports, have enormous responsibilities of gap. Dual SIM card, dual-dual-mode is dedicated to Chinese consumers to make changes, however, and parallel imports the difference really is mortally wounded. When there is no comparison, compare, dissatisfaction breeds. This compared to HTC fails fired the first shot in the city market. M7 M8. When the M8, M7 HTC lessons. However, new problems arose. Four chins. A beauty if there is only one best Chin, if you have two chins, acceptable, if it is a three-jaw, it would have been disastrous. In some people's eyes, the Chin Chin corresponds to the beauty of the phone number +1.5. However, consumers still have reasons for choosing M8, it is really nice, while design and innovation than the M7 and there is no breakthrough. Then, blow. Original data cable Micro USB head is too tight, the unreasonable design, plastics brittle--this is common--USB around the mouth of the earlier batches of plastic breaking. Next is the second great camera rounds. Also believe that the HTC consumer fully experienced the after-sales acid cool (cool aftermarket not just HTC acid, acid almost cool, they are cloaked. Made because stress ratio, so this sale the price to the cost is, of course, can shirk is, after all, does not earn much if fill aftermarket earn even less, maybe not making money. Foreign goods because China is too big, established after sales costs are too high, the candle, simply outsourced aftermarket. After sales profit, less and less revisionism). HTC's strength has become a weakness in work. Called again and again the second not time and again, HTC rout in mainland China advanced. Performance affects the HTC the flagship machine in midrange performance. Plus the feel-good, low down into the low end of the market. The results just drift away.
Also should not be overlooked that, HTC difference between parallel imports and mainstream goods is too large. Buy mainstream goods, there will be a feeling of being molested (provided that knows the price of parallel imports). Buy parallel imports and not at ease, refurbished machine, changing parts of news all over the place, legendary profiteers well-connected than the bucket over, inevitably Burn one's fingers. Dejected. Or choose another bar. Market is so large, it makes so much.
Later, M9, HTC has done better. But one unexpected day. Fall of Samsung's high-end market, other Android using the dimension hit below the newest one-level prices, consumers see the Android's "essence", par and Apple's high-end Android had no market. But in the most important city market, HTC in the minds of consumers already cured impression. M9 responses are no longer so warmly. HTC lack success of flagship to radiation in other markets.
https://www.youtube.com/watch?v=mq6ATF8Bpi0
Successive generations flagship strategy, HTC have failed.
HTC defeat, is not enough. Compared to most mainland counterparts, HTC or high level. Smartphone makers, Apple is the first level, a lot of innovation and innovation effective; Samsung is the second level, a lot of innovation, not more effective. HTC innovation, but innovation is not much, even less effective. But with Samsung one level.
HTC is not a question of policy mistakes is not innovative enough, but is not the leader, but it has not had the brilliant came out, felt was the successful HTC, also is the market value of Nokia, HTC, Apple's rivals, Samsung's enemies, in fact, it is not. It should sit down and think, throw everything in the past, again, get down to doing it. Do not call innovation, par with Samsung and Apple. Innovation to maintain premium image. However, innovation is not an end, but flower, flower looks good only one result is most important. Innovation the ultimate goal is to enhance the experience. Experience is in many aspects, is not confined to products.
If you can't really recognize yourself, HTC who are no use.
702 votes
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