After following the Signature Touch, luxury phone maker Vertu unveiled this week Vertu Aster phone.
Vetu high-end definition, this phone is a mid-range price. New Vertu Aster with the flagship Vertu cell phone Signature Touc has the same internal configuration, simply uses a more modern, more neutral design.
This paragraph phone has 4.7 inches 1080p display, and 5.1 inches 117 carats Sapphire screen, and 2.3GHz four nuclear Gao Tongxiao Dragon 801 processor, and 13 million/2.1 million main camera and Qian reset camera (former get has Hasselblad of certification), and 64GB internal storage capacity, and 2275 Ma battery, and Qian reset stereo Horn, and near field communications (NFC) module, and Qi Wireless charging module, and on LTE of support (but not support China of LTE standard). The phone entry price of $ 6900.
Technically speaking, Vertu Aster is the successor of Constellation. Due to the Signature and Aster uses the same 4.7-inch Touch screen, Vertu phone may not be able to attract more users, especially in large screen phones are very popular in the Chinese market. However, Percy grinney Vertu CEO Max (Max Pogliani) believe that this more reasonable. He said:
The "Vertu do not follow the mass market trends. Our technology is in the lead, but it does not need to be kept up to date. Vertu product designs are the same. And products of our customers means that we need to develop the right products for them, rather than follow a wide range of industry topics. Relative to the luxury market, mass market design theme will change more quickly. "
He also said: "many of our customers need and appreciate the compact size. This makes it easy to cut the proper suit pockets, or prices in expensive handbags. "Cooper, grinney said that regardless of the cost without the use of large screen sizes and Sapphire and Vertu still are likely to launch larger screen phones in the future.
Similar to other Vertu phones, Aster offers a variety of materials and colors. You can buy them at the best price, black, pink and blue 3 colors version, $ 9100 version provides a black and orange snake skin texture, $ 9700 versions provide the Brown and purple ostrich-leather material. Highest match prices only slightly lower than the $ 10,300 Signature Touch. To the equipment of the future play Guide
Aster is mainly due to the lower prices of, this phone offers "Classic Concierge" service for a short time, only 6 months, instead of the usual 1, also is not equipped with a dedicated service staff. For those customers who may not be fully used Vertu, which will bring advantages. If the customer wants to continue using the Vertu services, you can with the follow-up service.
The phone is also equipped with Vertu Certainty Service Pack, customers in 6 months time iPass WiFi hotspots around the globe, and Silent Circle within a 12 month time communication encryption and Kaspersky Mobile security service. And Vertu still Life of service for 18 months.
Cooper, grinney said: "Vertu Concierge and other services important part of brand key part of the gene. We are continuing to develop this aspect of our business, and cooperation with companies such as Bentley reflects our goals and ideals. "
In addition, the Vertu also entered the e-commerce market. From now until the beginning of next year, the company will gradually launch Vertu Digital services. Through this service, users around the world can be ordered directly online personalized device, users can continue to use the boutique buy Vertu mobile phones.
While positioning the midrange, but Vertu Aster are still not attracting attention from most mainstream users. Ordinary users are still waiting for Percy grinney is developing cheaper Vertu devices.
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