Jingdong former Vice President venture into consumer finance Jingdong how PK

　　

 

　　"Jing dong, former Deputy Chairman of" status, Zhao guoqing has just started to do consumer finance companies more attention.

　　His departure is in the East of Beijing ahead of the listing, it was arousing many guesses. After leaving the East Beijing, he spent several months at the dameisha, thought for a long time, it was decided to join the financial. He served as CEO immediately focused on consumer financial services financial limited (hereinafter "immediate financial") opened in 18th.

　　"What financial? consumer finance, according to the B2C financial. "Zhao guoqing said. In East Beijing in two years time, he successively served as Chief Strategy Officer, Vice President, Jingdong, co-Chairman of the group, Liu Qiang East United States learning days, Jingdong Zhao guoqing has overall responsibility for the operation and management. He said the accumulation of this line of thought with him in East Beijing:

　　East of Beijing is buying goods, equivalent to wholesale and retail, is the essence of a retailer. And we set up the "immediate financial" nature of wholesale funding, packaged financial products to retail it out, is a retail finance.

　　From a monetary policy point of view of consumer finance is becoming a hot spot, this provides a good background on the field of entrepreneurship. On June 10, Premier Li presided over a State Council Executive meeting decided to pilot consumer finance companies extended to the whole country, strengthen consumption to the economic pulling power. Consumer finance industry will become a new Blue Ocean. Agency data show that 2014 Internet consumer finance industry deals in China will exceed 16 billion yuan, estimated that by 2017, the overall market will exceed the hundreds of billions.

　　Financial products right now is essentially a consumer credit, having to remind people of his former club's financial products--Beijing Dong white. And compared to similar products, what's the different financial products at once? Zhao guoqing for consumer financial products has its own judgment, the following dry titanium finishing interviews with reporters:

　　And East emblazoned with flowers any different?

　　Jingdong white products, more is relying on the East loop. Titanium Zhao guoqing told media, "the East has its own retail sales data, retail data for evaluation of personal credit is not enough, you also need a lot of additional data. Jingdong IOUs of the future may come out of their closed-loop service to the whole of society, and immediate financial advantage, he is an independent platform, to the extent possible to make friends, rather than a closed loop. "

　　Why set up a new company? " Entrepreneurial spirit: we have large companies do not, there are 7x16 hours works like a madman, determined to make a flexible and resilient small companies ", said Zhao guoqing. Also, he said, future business "will not pursue an empire, spirit is a small fast pursuit of the fleet, rather than an aircraft carrier. "

　　Zhao guoqing wanted to do consumer finance, is applying to the state regulated financial institutions, and its structure is the shareholder structure of the entire industry, including insurance, and national financial institutions, including banks.

　　Licence from the Bank in Chongqing in the new company, the credit card business and retail banking business of Bank split, forming a separate licence. In response, Zhao guoqing is understood, the licence can lend to individuals, can attract the shareholder deposits, with the introduction of the Bank, any changes in the ways it can, directed transfer of deposits by other banks.

　　Choose what kind of shareholder?

　　First data, followed by the user, and the third is funding. Financial absorption of shareholder deposits immediately and open all sources of funds through banking and insurance channel, access to customer source.

　　According to the introduction to Zhao guoqing, Chongqing department store, beauty holdings, commodity city, Sunshine insurance, there are more than 40 million potential users, membership has more than more than 10 million users. He data, user, money triple standards familiar to the nation issued an invitation, form the ownership structure. Because the licence in Chongqing, so ownership structure based in Chongqing, operating in Beijing, is a national financial institution.

　　Phase I of the financial products at once rent credits, trying to provide services for graduate students, from the rent cut, relating to these young professionals of the family of the future consumer finance, throughout the life cycle.

　　"College students graduate after the House adjourned for a three, pay commissions, some furniture, they have to have the equivalent of three months rent, the equivalent of taking eight months ' rent, which is a rigid demand, therefore we will rent credits roll. "Zhao guoqing on: young professionals through financial application, review the APP right away, finally confirmed lenders.

　　Immediately finance will revolve around this product line throughout the country to promote, Zhao guoqing hope, after the occupation of a rigid demand, and improved demand around the rigid demand, through the accumulation of its users, forming lines of credit, users use some amount, remaining amount, then quickly added back into a borrowed real virtual revolving credit products.

　　Absorb the merits of shareholder deposits?

　　One is to reduce the cost of financing. Bank to open a large number of outlets, can take deposits from the public, finance does not take deposits from the public at once, but can attract shareholder deposits, interbank lending and interbank market, comprehensive credit through financial institutions receive continued funding.

　　Coupled with the insurance company of low-cost funds, you can expand and enrich the resources, reduce the cost of capital. Zhao guoqing has no physical outlets, "outlets of the bank deposit costs are very high, labor, utilities, rent and into the future is a very high cost. "

　　Second, lower costs. General banking through offline channels, offline P2P companies, also guests on the cable, immediately financial hope mining potential shareholder value, is funded by the interbank deposits, financial bonds, shareholder and asset securitization. Introduction of banks and insurance companies in order to better collaborative funding. Side is a large deposit, the other side is a small loan, form a large deposit of small loans of financial institutions.

　　Financial and banking right now what's the difference?

　　First is the level of risk tolerance. Bank is a financial package, there is a risk factor for problems affecting other business. High risk tolerance, can give additional risk pricing, charging more rewarding, as long as the income can cover the risk.

　　Followed by asymmetric regulation and is supervised by the CBRC, subject to the commercial bank law and a variety of protocols, while the pilot consumer financial management, but regulators are the CBRC Department of non-bank financial institutions, it allows more innovation.

　　Third, individual service users are not the same.

　　Zhao guoqing believes that banks risk pricing preference causing it to have service people immediately financial pricing of risk appetite with the Bank is misplaced, is to provide a useful supplement to a Bank, banking is temporarily unable to service-service groups. Simply Don t have to exercise to lose weight

　　Four is the source of funding. Banks absorbs deposits of enterprises, it can also face the public acceptance of deposits, financial only shareholders deposit right away, access to the interbank lending market, indirect use of banks to take deposits from the public. Not directly to the public and accept deposits and trust also means no more external influences.

　　"The deposit will reserve to the public, to take many people run on the risks and liabilities that might occur. We do not need to take this responsibility. "Zhao guoqing believes that online mode startups don't have a lot of ideas, mechanisms, of the baggage of history, traveling light.

　　Different from P2P?

　　First is the financing, P2P pools could not be established, but consumer finance to attract shareholder deposits into lending between banks, financial institutions can authorize, securitization, financial corporate bonds.

　　Followed by financing costs and low cost control, financial intersection with P2P clients right away, but soon financial customer P2P part subdivision and between bank credit card customers, banks and P2P is added.

　　First Internet consumer finance companies into public view, including interesting staging, stage music, these college student niche product, line bunk beds are very heavy, the so-called "wind people" who are offline business promotion, up to thousands of its promotion and collection is considered by many "rough".

　　And fun stage what's the difference?

　　Interest is engaged in consumer finance business start-ups in stages, not a consumer financial company approved by the CBRC. Zhao guoqing said "immediate financial access to the interbank lending market between banks, banking credit information system, and other consumer finance startups on the Internet without these conditions, of course, we have to accept supervision, they are not regulated. "