Hero can create a new era, makes a heroic age well. But what hero was going to appear, is a winner, or from obscurity to grass-root counter attack?
1th pit:
Now starting a business the best of times
So everyone thought he could be a hero
Who admittedly is now undertaking the best of times, the tide of the times, standing tall man seems like heroes because they lead times, occupied high. But they're just heroes of the times, instead of creating a generation of heroes.
Such a definition for two reasons:
First, the top of the wave, everyone thinks they can be current events to create, so everyone start like everybody can be a hero.
Second, can be a hero if you badly, but by relying on the background of the times, just as Chen Sheng Wu Guang uprising succeeded because the world Jin Goo gone, not because Chen Sheng Wu Guang was ill, if not Chen Sheng Wu Guang, Li shengsu must be Zhang.
Finally Chen Sheng Wu Guang fail is that they see themselves as heroes. Therefore, the heroic age was created, inevitable accident, there will be but who is not necessarily the case.
This is today's venture the first pit: in the industry under the changes of the times, everyone thinks he can become a hero.
2nd pit:
Very easy to get too much money
So the money is not spent wisely
Financing is not competitive, making money is the
None would deny that financing is easy, although some people say that the capital markets are not idiots, entrepreneurs can't take a project to raise capital.
But compared to the past, today's capital markets are very tolerant. As long as the storyteller, put a good label, choose a good direction, for example the Internet, it's easy to get the first sum of money.
Because lots of money is the same entity of the capital market businesses to loan sharks moved to private equity investments.
Bony Naomi in the private micro-credit card collapsed, this "idle" capital getting venture capital market for opportunities. 10 companies of diversification, last as long as a publicly traded, would also be an excess return.
But it is too easy for entrepreneurs to get the money is a big hole.
One, many young entrepreneurs are small and white, first hardly relates to the successes and failures of entrepreneurship, in fact, more is the transition from a natural person to experience as a businessman.
This experience is hungry like a Wolf Cub to become the Coyotes must be hungry for a few days and then rushed to the Prairie, so that hunting will turn into a physiological response.
If this hunger is not developed from the beginning, the murderous and the spirit of the entrepreneur does not have, it is difficult to become a qualified merchant.
Second, the money is too easy, when used to burn money, as an excuse.
Because they are not business with your own money, revenue model could not be found when lazy, doing the first, walked a profit model. Many people say BAT not all done up, but only three BAT, killing hundreds of thousands.
If you regard yourself as a hero, and certainly would not be a hero, and most were martyrs. But people starting with financing to do the initial funds for the first time, if second he will use other people's money and entrepreneurship, the habits are hard to change.
Third, if the money is too easy, there would be no money to leverage.
Business is a shortage economy, because of shortage of so you want to create, and if anything have who to start. If not when leveraged funds, did not have one day thaw but not yet profitable, will go bust.
Businesses, especially the first-time entrepreneur, is to test the ability of entrepreneurs to create money, whatever is a fool or a book. To make money is the establishment of viable, go on to consider long-term.
But now a lot of people have the cart before, as their turnover and profit margin financing, many companies die not because there is no money, but the money was too much.
Could stay to how much money is ammunition, killing enemies is the number of fruits. If the person get a lot of ammunition a person not killed with a machine gun, the man is not the ability to initiate if there is personal use ammunition, or a fist fight with the dagger to kill the enemy, this talent is fierce. Animal fight, only one person survived, most viable talents will stand.
3rd hole: Air China s new rules were never going to buy
Design awesome business model
But the product either easy or cheap
Products feature as the mobile Internet era is either easy or cheap, so product design must be simple; business model becomes very complex, even hard to find landing points, needed a second, hitting the profit three times.
This is the consensus of many Internet companies, that consensus has gradually risen to a concept, and even height of the Bible. All businesses according to this theory, obviously a good business, formula it becomes bad business on.
No matter how times change, the underlying logic of business will never change. What kind of model is a good business model?
First, the liquidate direct, capital flows quickly.
Said is a popular, money, and fast in and fast out. No cash flow business is good, is a bad business. Powerful does not mean more money, more money does not mean more money in his pocket. But many people have too much focus on the scale, and forget the cash flow and cash flow frequency, the two commercial laws.
Second, or easily copied or multidimensional.
Some industries can be copied, or you can do large-scale, was making people money. Some industries can only be a craftsman model, such as design, creative, and so on, this model could not be artisan into a platform, number of platforms for each industry in China is limited.
These people make money is multidimensional, through the core competence in one or a small number of dimensions of the man's money, that is, earn some money.
Not all are suitable for big, as big does not mean that is good business. Easy to copy, cube is a good model.
Any industry's business model is the most simple in the end, the mobile Internet is not let money become more difficult to make, but some people get into an industry with some sort of way to make money, if you then use the same technique to make money later, who had no chance.
So came out free, free secondary combat ability, wool on a pig, and so on, which was created later to snatch the market business model.
But after Rob markets, will start direct charging mode. Taobao born cat, millet started selling high-end machines, drops in car drivers into. Go to the end, must have been a very simple business model.
Why the entrepreneurial mentor of all couples choose the market segment? is to choose a very simple business model, if you choose the business model is very complex and must not do, emotional delay is also cold, money later users will not necessarily pay.
If you understand the business model is simple to set up, but many people in the industry, you have no chance, it means you do not fit in this business venture. Right thing to the right person to do it.
4th hole:
Business needs to do subtraction
But subtract more difficult
Avoid "must be logical + chain extended"
Internet changes the connection between man and man, and a person's ability to process information if necessary 50% power, but today the need to 200% the power of more than. Road to Jane the truth who know everything, but so much information, so many opportunities and temptations so much. A people to vent, dross, retaining the essence is how difficult.
Entrepreneurship is a journey of self-cultivation, entrepreneurship is a process of subtraction. But now need to subtract are far stronger than in the past, need to upgrade your version of subtraction.
In designing projects and ideas, the entrepreneurs often make two mistakes:
Must conform to logic.
Many logical things might not be right, logical thing may not be making money. Logical means of comfort. Logic was thought up and designed, not a fact. So the logic of a business project is not envisaged, but to find the value.
But there are some things there is no logic whatsoever to the success is the use of dynamic variables to verify, not with the logic of quantitative research. As long as the value can swing events, or even take a step at a time, to take the first step in the money again. Walk on the first step, followed by natural logical.
Second, the chain is very long.
What's fashionable two words call chain and chain loop. So in the beginning when they design a lot of design ideas combined with module, do not seem to expand all subprojects is not a big deal.
Ali started making money because B2B membership fee and Alibaba, Tencent games, Baidu, bid ranking, these patterns are so simple. Closed-loop and chain was later extended, who at first did not think what to do.
Good business is not designed, only the most simple thing in the most simple way to make money is the most basic.
5th:
Circle master is too much
And eggs
Entrepreneurship is the practice of self and experience
Since the mobile Internet social networking tools, we began to emphasize the layers, weak ties. We used to hear voices through the connection can quickly receive, this is called a Grand Lady, mentor, master appeared. These people via the Internet to your views and ideas spread throughout China. While many entrepreneurs like "taking advantage of" experience and perceptions of these people as a jewel.
There is always a truth of the world:
"Failure cannot tell you of successful experience, successful people do not tell you how he really succeeded. "
Failure people can also listen, he's not telling you a shortcut, but what is telling you which way; and successful people almost impossible to listen to. Therefore the so-called expert, can only represent their own point of view, listening well, don't believe it.
Entrepreneurship forever trust only yourself, products, business models, through their own trial and error of the minimum cost step by grinding it out, no money at this time need to use leverage, or borrowing, almost no financing, because they believe they can make financing at the most expensive time to sell to commercial law.
Even when the key is not credible even team, if they are better than you, you are not fit to be a leader. All of you have to see far, see.
Entrepreneurship is the practice and experience of the self. Although today many more business, and requires all entrepreneurship entrepreneurs are also stronger. But some people will do the right thing at the right time. At this point, just remember, don't be your own hero. If you think you're a hero, you are Chen Sheng Wu Guang, created heroes of the times, also buried heroes of the times.
Is the only constant in the era of heroes, we just followed the heroes were called out after a couple of words, picked up pieces of silver. If you really take themselves too seriously rushed to the front, this man must die behind the others.
